Birth injury marketing

We publish 18 state pages, not fifty

By Kevin Schwaner, Founder; Chief Marketing OfficerUpdated 25 August 2026

Fifty near-identical state pages with a find-and-replace place name is the most common pattern in legal marketing and one of the least defensible. We ship a state page only where our own county-level data gives that state something distinct and true to say. The rule that decides it is code, it runs on every build, and it is printed below.

State pages published: 18they cleared the rule below
State pages not published: 33named individually further down
Intelligence pages, all states: 51every state has full data at /intelligence/
Counties behind the selection: 3,144Census, CBP and CMS joined

The selection rule

**A state gets a commercial page when three of these are true of it, or when it alone clears 150,000 births a year.** This is the actual condition in the build script, not a description of one.
Condition	Threshold	What it means we can say
Volume	100,000+ births a year (150,000+ qualifies a state on its own)	The market is large enough that county-level media planning is itself the distinct argument
Uneven legal capacity	5+ counties at 1.6× the national median births per lawyer office	There are identifiable places where demand and legal capacity are far apart
Reporting gaps	15+ hospitals with obstetric status not reported by CMS	We can show a specific, checkable data gap rather than a generic one
Facility distance	25+ counties with births and no confirmed delivering hospital	Delivery geography differs materially from residence geography
Legal deserts	25+ counties with no lawyer office at all	A referral and coverage argument exists that does not exist elsewhere

Figure 1: why templated state pages are excluded. A page set built by find-and-replace carries search-quality risk, is transparent to any reader who opens two of them, and has to be maintained regardless.

States we publish

**18 states, and the specific conditions each one met.**
State	Births 2024	Why this state has a page
California	400,601	400,601 births a year; 15 counties well above the national median for births per lawyer office; 38 hospitals whose obstetric status CMS does not report
Texas	388,115	388,115 births a year; 37 counties well above the national median for births per lawyer office; 108 hospitals whose obstetric status CMS does not report; 102 counties recording births with no confirmed delivering hospital; 108 counties with no lawyer office at all
Florida	220,659	Qualifies on scale alone (150,000+ births). Other conditions met: 8 counties well above the national median for births per lawyer office.
New York	205,289	205,289 births a year; 9 counties well above the national median for births per lawyer office; 15 hospitals whose obstetric status CMS does not report
Ohio	126,575	126,575 births a year; 24 counties well above the national median for births per lawyer office; 23 hospitals whose obstetric status CMS does not report; 28 counties recording births with no confirmed delivering hospital
Georgia	125,502	125,502 births a year; 12 counties well above the national median for births per lawyer office; 17 hospitals whose obstetric status CMS does not report; 93 counties recording births with no confirmed delivering hospital; 45 counties with no lawyer office at all
Illinois	125,355	125,355 births a year; 7 counties well above the national median for births per lawyer office; 26 hospitals whose obstetric status CMS does not report; 46 counties recording births with no confirmed delivering hospital
North Carolina	121,281	121,281 births a year; 22 counties well above the national median for births per lawyer office; 37 counties recording births with no confirmed delivering hospital
Virginia	93,593	10 counties well above the national median for births per lawyer office; 90 counties recording births with no confirmed delivering hospital; 30 counties with no lawyer office at all
Missouri	67,589	11 counties well above the national median for births per lawyer office; 23 hospitals whose obstetric status CMS does not report; 63 counties recording births with no confirmed delivering hospital; 42 counties with no lawyer office at all
Kentucky	52,248	8 counties well above the national median for births per lawyer office; 68 counties recording births with no confirmed delivering hospital; 30 counties with no lawyer office at all
Oklahoma	47,642	9 counties well above the national median for births per lawyer office; 36 hospitals whose obstetric status CMS does not report; 25 counties recording births with no confirmed delivering hospital; 25 counties with no lawyer office at all
Arkansas	35,161	24 hospitals whose obstetric status CMS does not report; 34 counties recording births with no confirmed delivering hospital; 27 counties with no lawyer office at all
Kansas	33,963	5 counties well above the national median for births per lawyer office; 48 hospitals whose obstetric status CMS does not report; 29 counties recording births with no confirmed delivering hospital; 58 counties with no lawyer office at all
Mississippi	33,859	7 counties well above the national median for births per lawyer office; 30 hospitals whose obstetric status CMS does not report; 31 counties recording births with no confirmed delivering hospital
Nebraska	24,443	40 hospitals whose obstetric status CMS does not report; 39 counties recording births with no confirmed delivering hospital; 52 counties with no lawyer office at all
South Dakota	11,311	34 hospitals whose obstetric status CMS does not report; 26 counties recording births with no confirmed delivering hospital; 42 counties with no lawyer office at all
North Dakota	9,592	24 hospitals whose obstetric status CMS does not report; 25 counties recording births with no confirmed delivering hospital; 38 counties with no lawyer office at all

States we do not publish, and why

Each of these has a complete intelligence page with every county and every figure. What it does not have is a commercial page, because the data did not give us three distinct things to say about it that were not also true of everywhere else, and it is not large enough for scale alone to be the argument.

**33 states without a commercial page.** Listed by name, with the one condition each did meet, so you can check the rule rather than trust it.
State	Births 2024	Conditions met	Full data
Pennsylvania	127,571	2 of 5: 127,571 births a year; 7 counties well above the national median for births per lawyer office	Intelligence page
New Jersey	101,199	1 of 5: 101,199 births a year	Intelligence page
Michigan	99,589	2 of 5: 16 counties well above the national median for births per lawyer office; 32 counties recording births with no confirmed delivering hospital	Intelligence page
Tennessee	83,223	2 of 5: 17 counties well above the national median for births per lawyer office; 50 counties recording births with no confirmed delivering hospital	Intelligence page
Washington	82,072	2 of 5: 5 counties well above the national median for births per lawyer office; 24 hospitals whose obstetric status CMS does not report	Intelligence page
Indiana	79,422	2 of 5: 19 counties well above the national median for births per lawyer office; 38 counties recording births with no confirmed delivering hospital	Intelligence page
Arizona	78,322	2 of 5: 7 counties well above the national median for births per lawyer office; 17 hospitals whose obstetric status CMS does not report	Intelligence page
Massachusetts	67,851	none of the five	Intelligence page
Maryland	65,609	none of the five	Intelligence page
Colorado	62,497	2 of 5: 23 hospitals whose obstetric status CMS does not report; 25 counties with no lawyer office at all	Intelligence page
Minnesota	61,438	2 of 5: 11 counties well above the national median for births per lawyer office; 36 hospitals whose obstetric status CMS does not report	Intelligence page
Wisconsin	59,445	2 of 5: 15 counties well above the national median for births per lawyer office; 21 hospitals whose obstetric status CMS does not report	Intelligence page
South Carolina	57,999	1 of 5: 8 counties well above the national median for births per lawyer office	Intelligence page
Alabama	57,541	2 of 5: 6 counties well above the national median for births per lawyer office; 33 counties recording births with no confirmed delivering hospital	Intelligence page
Louisiana	53,787	2 of 5: 19 hospitals whose obstetric status CMS does not report; 29 counties recording births with no confirmed delivering hospital	Intelligence page
Utah	45,695	none of the five	Intelligence page
Oregon	38,788	none of the five	Intelligence page
Iowa	36,301	2 of 5: 47 hospitals whose obstetric status CMS does not report; 29 counties recording births with no confirmed delivering hospital	Intelligence page
Connecticut	34,609	none of the five	Intelligence page
Nevada	31,951	none of the five	Intelligence page
Idaho	22,830	1 of 5: 18 hospitals whose obstetric status CMS does not report	Intelligence page
New Mexico	20,833	1 of 5: 7 counties well above the national median for births per lawyer office	Intelligence page
West Virginia	16,680	1 of 5: 27 counties recording births with no confirmed delivering hospital	Intelligence page
Hawaii	14,682	none of the five	Intelligence page
New Hampshire	11,777	none of the five	Intelligence page
Maine	11,609	none of the five	Intelligence page
Montana	11,268	2 of 5: 32 hospitals whose obstetric status CMS does not report; 29 counties with no lawyer office at all	Intelligence page
Delaware	10,437	none of the five	Intelligence page
Rhode Island	9,924	none of the five	Intelligence page
Alaska	9,014	none of the five	Intelligence page
District of Columbia	7,746	none of the five	Intelligence page
Wyoming	6,037	none of the five	Intelligence page
Vermont	5,039	none of the five	Intelligence page

If you are in one of those states and want us anyway, that is entirely fine, we work nationally and the absence of a page is a content decision, not a coverage one. Book a call →

Clinical measures and legal measures are never joined on this site. Adverse-event rates describe medicine; litigation describes a legal process. Where both appear together it is to describe a market, not to suggest that one predicts the other.

Sources

U.S. Census Bureau: County Population Totals and Components of Change, Vintage 2024: births by county, 2021–2024
U.S. Census Bureau: County Business Patterns, 2023: NAICS 541110, Offices of Lawyers; establishment counts by county
CMS Care Compare: Maternal Health · Hospital: PC-02, PC-07a, PC-07b, SM-7; 2024 reporting period

Authorship & review

Author: Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
Last reviewed: 25 August 2026
Corrections: Found an error? Tell us and it goes in the dated corrections log, whether or not it flatters us.